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Learn The Most In-Demand Digital Marketing Skills For 2017

Description

The Potential Of Digital Marketing Skills

Digital marketing is one of the most lucrative industries in the modern world. With just a laptop and Internet connection, there is really no limit to what you can accomplish and how much money you can make through digital marketing.

You can reach millions of people around the world with your message or product in a matter of hours. This puts digital marketing skills in high demand for businesses of all shapes and sizes. It’s not just entrepreneurs who need digital marketing chops.

With the right digital marketing skill set, you can become one of the most valuable members of a company within a very short period of time. Whether you work in an established business, a startup, or as a solopreneur, digital marketing skills are absolutely essential.

Land Your Dream Job

There are lots of job opportunities for individuals skilled in digital marketing in today’s job landscape. Companies which hire include advertising agencies, startups, SMEs, and even big corporations with In house digital teams.

According to research from PayScale.com, you can earn an average salary of RM95,865 per year as a digital marketing manager.

Work Anywhere You Want

Digital marketing is one of the very few skills which allows you to work anywhere you want and still deliver results for your clients or workplace. The only thing you need is an internet connection and a laptop. Everything simply happens online, and you can get work done regardless of location or time zone.

If working from a cubicle isn’t what you want, why not consider digital marketing as a career option?

Start Your Own Online Business

Digital marketing is one of the skills you should learn if you want to start your online business. It’s an end to end skill that allows you to validate your business idea, tracking your performance, creating viral marketing campaigns. What is amazing about digital marketing is there are many entrepreneurs who have created profitable businesses from their homes.

Grow Your Offline Business

You have not reached the full potential of your business until you’ve fully utilized digital marketing channels. For example, large digital advertising platforms like Google and Facebook can give you billions of impressions a day if your budget allows it. Today, more and more companies are shifting their marketing budgets from offline to online because let’s face it if you’re not online you’re left out.



HERE'S A SNEAK PEEK OF WHAT YOU WILL LEARN IN THIS 5 WEEKS PROGRAM:


Lesson 1 - Introduction to Digital Marketing

  • Setting Your Goals

  • Understanding Your Customer's Persona

  • Planning Your Digital Marketing Campaign

  • How To Retain and Automate The Sales Follow-Up Using Email Marketing

Lesson 2 - Setting up Your Website (Part 1)

  • What is Wordpress

  • Setting up Domain and Hosting

  • Setting up Your First Wordpress Site

  • Customizing the Basic Layout

Lesson 3 - Setting up Your Website (Part 2)

  • Setting up Theme on Wordpress

  • Setting up Landing Page

Lesson 4 - Search Engine Optimisation

  • Basic of SEO

  • How to Identify Keywords that Has Searches

  • Comparing Your Competition

  • Onpage Optimization

  • Offpage Optimization

  • Competition Analysis Software

Lesson 5 - Social Media Marketing (Part 1)

  • What is Facebook Marketing

  • How to Setup Page

  • Understanding Types of Advertisement in Facebook

Lesson 6 - Social Media Marketing (Part 2)

  • How to Set up Instagram Account

  • How to Use Instagram as Marketing Tool

  • Setting up Youtube Channel

  • How to use Youtube Marketing to Generate Leads

Lesson 7 - Social Media Marketing (Part 3)

  • How to use LinkedIn for Business

  • Setting up and Optimizing LinkedIn Profile

  • Understanding Types of Ads in LinkedIn

  • Setting up Your Twitter Account

  • Leveraging Twitter for Marketing Purposes

Lesson 8 - Affiliate Marketing

  • Introduction to Affiliate Marketing

  • Types of Affiliate Marketing Available

  • How to Earn Passive Income Through Affiliate

Lesson 9 - Landing Page Optimization

  • Optimizing Your Landing Page

  • Setting up Your First Landing Page

  • Importance of A/B Testing

  • How to Use Heatmap For Testing Purpose

  • How to use Google Analytics

Lesson 10 - Facebook Advertising

  • Best Methods in Using FB Paid Ads

  • Setting up and Optimizing a FB Campaign

Lesson 11 - Google Advertising

  • Understanding the Type of Google Paid Ads

  • Setting up Your Google Ads Campaign

  • Setting up Remarketing

Lesson 12 - Linkedin & Youtube Marketing

  • Understanding the Type of LinkedIn Ads

  • Setting up Your First LinkedIn Campaign

  • Understanding the Type of Youtube Ads

  • Setting Up Your First Youtube Campaign

Lesson 13 - Content Management

  • How to Identify What Content for Personas

  • How to Prepare Content in Different Formats

  • How to Craft Content in Websites

  • How to Identify Viral Contents

Lesson 14 - Video Animation

  • Using Software to Create Professional Videos

Lesson 15 - E-Mail Marketing

  • Understanding the Importance of Email Marketing

  • How to Craft Email for Higher Inbox

  • How to Increase Open Rate of Email

  • How to Set up an Email Campaign on Autopilot

Lesson 16 - Mobile Marketing

  • Understanding the Importance of Mobile Marketing

  • How to Use Mobile Marketing to Generate More Leads & Branding

  • Types of Mobile Advertising Available

Learn The New And Different Digital Marketing Strategies

This program explores several aspects of the new digital marketing environment, including topics such as search engine optimization, social media optimization, and content management.

When you complete the Digital Marketing Professional Bootcamp, you will have richer understanding of the foundations of new digital marketing landscape and acquire a new set of stories, concepts, and tools to drive success and growth for your business or career.

We use a structured program called RACE:

  • R - Reach

  • A - Act

  • C - Convert

  • E - Engage

Why Study Digital Marketing with Us?

1.We are one of the pioneers of digital marketing in Malaysia. We consulted and created digital marketing courses for universities and institutions.

2.We teach only what works today. Our courses are all up-to-date and we only focus on strategies that work, not just theories.

3.We have a wealth of practical experiences. We manage many big corporations and SME accounts in digital marketing helping them to generate leads and awareness.

4.We simply care about you. We know how to make you comfortable and want to see you succeed in digital marketing.


Our Previous Training

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Wed May 3, 2017
7:30 PM - 10:00 PM MYT
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Venue
Phileo Damansara 1
Tickets
Limited Seats Available FULL
Venue Address
No E-701, Block E,Pusat Dagangan,Petaling Jaya, Phileo Damansara 1,46350, Petaling Jaya,Selangor Malaysia
Organizer
Learn Digital Marketing Today!
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