Learn The Most In-Demand Digital Marketing Skills For 2017
The Potential Of Digital Marketing Skills
Digital marketing is one of the most lucrative industries in the modern world. With just a laptop and Internet connection, there is really no limit to what you can accomplish and how much money you can make through digital marketing.
You can reach millions of people around the world with your message or product in a matter of hours. This puts digital marketing skills in high demand for businesses of all shapes and sizes. It’s not just entrepreneurs who need digital marketing chops.
With the right digital marketing skill set, you can become one of the most valuable members of a company within a very short period of time. Whether you work in an established business, a startup, or as a solopreneur, digital marketing skills are absolutely essential.
Land Your Dream Job
There are lots of job opportunities for individuals skilled in digital marketing in today’s job landscape. Companies which hire include advertising agencies, startups, SMEs, and even big corporations with In house digital teams.
According to research from PayScale.com, you can earn an average salary of RM95,865 per year as a digital marketing manager.
Work Anywhere You Want
Digital marketing is one of the very few skills which allows you to work anywhere you want and still deliver results for your clients or workplace. The only thing you need is an internet connection and a laptop. Everything simply happens online, and you can get work done regardless of location or time zone.
If working from a cubicle isn’t what you want, why not consider digital marketing as a career option?
Start Your Own Online Business
Digital marketing is one of the skills you should learn if you want to start your online business. It’s an end to end skill that allows you to validate your business idea, tracking your performance, creating viral marketing campaigns. What is amazing about digital marketing is there are many entrepreneurs who have created profitable businesses from their homes.
Grow Your Offline Business
You have not reached the full potential of your business until you’ve fully utilized digital marketing channels. For example, large digital advertising platforms like Google and Facebook can give you billions of impressions a day if your budget allows it. Today, more and more companies are shifting their marketing budgets from offline to online because let’s face it if you’re not online you’re left out.
HERE'S A SNEAK PEEK OF WHAT YOU WILL LEARN IN THIS 5 WEEKS PROGRAM:
Lesson 1 - Introduction to Digital Marketing
Setting Your Goals
Understanding Your Customer's Persona
Planning Your Digital Marketing Campaign
How To Retain and Automate The Sales Follow-Up Using Email Marketing
Lesson 2 - Setting up Your Website (Part 1)
What is Wordpress
Setting up Domain and Hosting
Setting up Your First Wordpress Site
Customizing the Basic Layout
Lesson 3 - Setting up Your Website (Part 2)
Setting up Theme on Wordpress
Setting up Landing Page
Lesson 4 - Search Engine Optimisation
Basic of SEO
How to Identify Keywords that Has Searches
Comparing Your Competition
Competition Analysis Software
Lesson 5 - Social Media Marketing (Part 1)
What is Facebook Marketing
How to Setup Page
Understanding Types of Advertisement in Facebook
Lesson 6 - Social Media Marketing (Part 2)
How to Set up Instagram Account
How to Use Instagram as Marketing Tool
Setting up Youtube Channel
How to use Youtube Marketing to Generate Leads
Lesson 7 - Social Media Marketing (Part 3)
How to use LinkedIn for Business
Setting up and Optimizing LinkedIn Profile
Understanding Types of Ads in LinkedIn
Setting up Your Twitter Account
Leveraging Twitter for Marketing Purposes
Lesson 8 - Affiliate Marketing
Introduction to Affiliate Marketing
Types of Affiliate Marketing Available
How to Earn Passive Income Through Affiliate
Lesson 9 - Landing Page Optimization
Optimizing Your Landing Page
Setting up Your First Landing Page
Importance of A/B Testing
How to Use Heatmap For Testing Purpose
How to use Google Analytics
Lesson 10 - Facebook Advertising
Best Methods in Using FB Paid Ads
Setting up and Optimizing a FB Campaign
Lesson 11 - Google Advertising
Understanding the Type of Google Paid Ads
Setting up Your Google Ads Campaign
Setting up Remarketing
Lesson 12 - Linkedin & Youtube Marketing
Understanding the Type of LinkedIn Ads
Setting up Your First LinkedIn Campaign
Understanding the Type of Youtube Ads
Setting Up Your First Youtube Campaign
Lesson 13 - Content Management
How to Identify What Content for Personas
How to Prepare Content in Different Formats
How to Craft Content in Websites
How to Identify Viral Contents
Lesson 14 - Video Animation
Using Software to Create Professional Videos
Lesson 15 - E-Mail Marketing
Understanding the Importance of Email Marketing
How to Craft Email for Higher Inbox
How to Increase Open Rate of Email
How to Set up an Email Campaign on Autopilot
Lesson 16 - Mobile Marketing
Understanding the Importance of Mobile Marketing
How to Use Mobile Marketing to Generate More Leads & Branding
Types of Mobile Advertising Available
Learn The New And Different Digital Marketing Strategies
This program explores several aspects of the new digital marketing environment, including topics such as search engine optimization, social media optimization, and content management.
When you complete the Digital Marketing Professional Bootcamp, you will have richer understanding of the foundations of new digital marketing landscape and acquire a new set of stories, concepts, and tools to drive success and growth for your business or career.
We use a structured program called RACE:
R - Reach
A - Act
C - Convert
E - Engage
Why Study Digital Marketing with Us?
1.We are one of the pioneers of digital marketing in Malaysia. We consulted and created digital marketing courses for universities and institutions.
2.We teach only what works today. Our courses are all up-to-date and we only focus on strategies that work, not just theories.
3.We have a wealth of practical experiences. We manage many big corporations and SME accounts in digital marketing helping them to generate leads and awareness.
4.We simply care about you. We know how to make you comfortable and want to see you succeed in digital marketing.
Our Previous Training
7:30 PM - 10:00 PM MYT
- Phileo Damansara 1
Limited Seats Available FULL
- Venue Address
- No E-701, Block E,Pusat Dagangan,Petaling Jaya, Phileo Damansara 1,46350, Petaling Jaya,Selangor Malaysia