Design as a Competitive Advantage for Business
Thanks to popular business publications like Harvard Business Review and Fortune, 'design' has become a hot new trend. Along with serious design agency acquisitions by some of the biggest global consultancies and institutions (Accenture + Fjord / McKinsey + Lunar / Capital One + Adaptive Path / etc) design finally has a seat at the table as companies big and small are starting to see the benefits it can bring to their bottom line.
While some struggle to integrate newly formed design departments and practitioners into a staid and stoic culture that doesn't truly understand the process of good design, others have realised that it requires understanding, effort and a willingness to commit to change.
How and why did this happen, why is it important, and how can you leverage the opportunities design has to offer before your competitors do the same.
This event is organised by Harbour Front HK