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Inbound Marketing Seminar #1704

Description
《小売業・サービス業向けインバウンド集客セミナー》
*東京倶楽部ビルディング8階にてお待ちしております!
いわゆる「爆買い」のブームが去った日本のインバウンドマーケティングに於ける大きな課題は、中国からの旅行者が日本に来る前にどう効率的にリーチするかということ。中国ではFacebookもTwitterもなく、中国独自のスマホアプリが使われている為にアプローチが難しいと言われていますが、中国ナンバーワンのモバイル広告配信企業"MADHouse"が、中国7億人スマホユーザーのビッグデータを使ったターゲティングが可能なDSPによるソリューションを提供します。今回のセミナーでは、上海からMADHouse社PresidentであるCharlie Ruan氏をお迎えし、激変する中国モバイル事情に関する貴重な最新情報のレクチャーと、DSPターゲッティングにより格段のROIを保証するインバウンド集客プラットフォーム戦略を発表します。

*スケジュール Schedule:
13:00 受付開始 Reception   
13:30 開会 Opening Remark 'Japan Pass Consortium'
   インバウンドマーケティング最新トレンド
   New Trend in Inbound Maketing
14:00 講演 Seminar MADHOUSE President, Charlie Ruan
   中国モバイル最新事情
   Trend in Chinese Mobile Apps
   日本インバウンド向けDSPソリューション
   DSP Solution for Inbound Japan
   ’”JAPAN PASS” 共同集客コンソーシアム
"JAPAN PASS CONSORTIUM" for tie-in promotions
15:30 質疑応答 Q&A
   懇親会 Networking Party
(詳細スケジュールは随時アップデートします)
(講演は英語ですが逐次通訳をご用意します)
*お問い合わせ:03-3504-8685 Japan Pass Consortium事務局

◆INTRODUCTION TO MADHOUSE

Madhouse is the one stop solution to reach the largest mobile users in China. We have the technology and over 10 years experience of helping domestic and international clients reach their target customers in the largest Chinese Apps we see today.

◆JAPAN PASS CONSORTIUM

Madhouse Media by itself allows a Japanese Brand to connect with your target Chinese customers with a personal brand message.By joining Japan Pass consortium, we allow your brand to reach a large Chinese user audience at a lower price because each member shares the price of media. You will be able to bring in customers using brand specific incentives with the Japan Pre-paid Pass.According to China Internet Network Information Center (CNNIC), number of mobile internet users in China in 2017 stood at 731 million, an increase of 6% year on year.

◆EMERGING TRENDS IN CHINA MOBILE USAGE

Since China does not have Facebook or Twitter, Mobile Apps have become the main part of everyone’s daily lives. At this event, we will have industry experts discussing how Japanese businesses can accurately target these customers through well known Chinese apps, such as Wechat, and achieve high ROI.The experts will also be looking at emerging trends of mobile advertising in China, and discuss how Japanese business should prepare for change in consumer behaviour.

◆DIFFERENT SOLUTIONS TO TARGET CHINESE VISITORS

O2O (Online to Offline): O2O strategy is one of the quickest way to see positive ROI. The panel will discuss how coupon delivery, events or location check in campaigns will drive store footfall.

CRM: Increasingly, business are targeting cross border transactions, the event will give insight to the best way of creating a CRM system to encourage repeat or loyal inbound visitors. (The CRM system includes Wechat, we will show some strategies of how we can bring customers to your WeChat account.)

Brand awareness campaigns: Nothing can beat traditional advertising campaigns. We will discuss how to use traditional advertising methods, and combine it with mobile digital platform to (connect with your Chinese Customers) create synergy in the outcome.


Updates
  • The event description was updated. Diff 2017-04-05 02:19:49
More updates
Wed Apr 5, 2017
1:00 PM - 4:00 PM JST
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Venue
東京倶楽部ビルディング
Tickets
セミナー受講券(一般) SOLD OUT ¥5,000
セミナー受講券(会員) FULL
Venue Address
日本, 〒100-0013 東京都千代田区霞が関3丁目2−6 Japan
Directions
東京倶楽部ビルディング8F
Organizer
Japan Pass Consortium
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