Inbound Marketing Seminar #1704
◆INTRODUCTION TO MADHOUSE
Madhouse is the one stop solution to reach the largest mobile users in China. We have the technology and over 10 years experience of helping domestic and international clients reach their target customers in the largest Chinese Apps we see today.
◆JAPAN PASS CONSORTIUM
Madhouse Media by itself allows a Japanese Brand to connect with your target Chinese customers with a personal brand message.By joining Japan Pass consortium, we allow your brand to reach a large Chinese user audience at a lower price because each member shares the price of media. You will be able to bring in customers using brand specific incentives with the Japan Pre-paid Pass.According to China Internet Network Information Center (CNNIC), number of mobile internet users in China in 2017 stood at 731 million, an increase of 6% year on year.
◆EMERGING TRENDS IN CHINA MOBILE USAGE
Since China does not have Facebook or Twitter, Mobile Apps have become the main part of everyone’s daily lives. At this event, we will have industry experts discussing how Japanese businesses can accurately target these customers through well known Chinese apps, such as Wechat, and achieve high ROI.The experts will also be looking at emerging trends of mobile advertising in China, and discuss how Japanese business should prepare for change in consumer behaviour.
◆DIFFERENT SOLUTIONS TO TARGET CHINESE VISITORS
O2O (Online to Offline): O2O strategy is one of the quickest way to see positive ROI. The panel will discuss how coupon delivery, events or location check in campaigns will drive store footfall.
CRM: Increasingly, business are targeting cross border transactions, the event will give insight to the best way of creating a CRM system to encourage repeat or loyal inbound visitors. (The CRM system includes Wechat, we will show some strategies of how we can bring customers to your WeChat account.)
Brand awareness campaigns: Nothing can beat traditional advertising campaigns. We will discuss how to use traditional advertising methods, and combine it with mobile digital platform to (connect with your Chinese Customers) create synergy in the outcome.