Tech & Marketing to Millenials
About This Event
We interact with technology every single day. But have you ever stopped to really think about how it impacts your daily life? Technology has changed — and will continue to change — the way we live, work and play.
As a global pioneer of education in tech-focused courses, we invite you to join us for a monthly event series examining this intersection. Each month, we will explore the ways in which technology affects a specific industry, whether it’s finance, food, or art. Come hear from experts in the field, who will share their insights on how technology has changed the way they do business.
THIS MONTH: TECH AND... MARKETING TO MILLENNIALS
General Assembly & WeWork are teaming up to discuss “Marketing to Millennials,” a critical topic for brands and marketers that want to stay relevant in the rapidly changing digital landscape
Panel discussions to include:
- How leading brands and agencies are successfully activating on a combination of social media, mobile, video, and messaging channels. Case study examples will be shared on the strategies they use to reach and engage millennials.
- There's no denying the shift in eyeballs from desktop to mobile to apps. Panelists will share their insights on marketing within the mobile app landscape: when/why are apps created, how do you market apps, what are metrics of success, what's needed (from resource and strategy/planning) to execute with impact.
7:00-7:15 pm: Networking and Introductions
7:15-8:30: Panel Discussions
Panel 1: Mobile Apps, the New Norm
Panel 2: Effective Marketing to Millennials: Staying Relevant + Maximizing Engagement
8:30-9:00 pm: Networking and Conclusion
This event is organized by General Assembly