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Tech & Marketing to Millenials

Description

About This Event

We interact with technology every single day. But have you ever stopped to really think about how it impacts your daily life? Technology has changed — and will continue to change — the way we live, work and play.

As a global pioneer of education in tech-focused courses, we invite you to join us for a monthly event series examining this intersection. Each month, we will explore the ways in which technology affects a specific industry, whether it’s finance, food, or art. Come hear from experts in the field, who will share their insights on how technology has changed the way they do business.

THIS MONTH: TECH AND... MARKETING TO MILLENNIALS

General Assembly & WeWork are teaming up to discuss “Marketing to Millennials,” a critical topic for brands and marketers that want to stay relevant in the rapidly changing digital landscape

Panel discussions to include:

  • How leading brands and agencies are successfully activating on a combination of social media, mobile, video, and messaging channels. Case study examples will be shared on the strategies they use to reach and engage millennials.
  • There's no denying the shift in eyeballs from desktop to mobile to apps. Panelists will share their insights on marketing within the mobile app landscape: when/why are apps created, how do you market apps, what are metrics of success, what's needed (from resource and strategy/planning) to execute with impact.

Event Agenda:

7:00-7:15 pm: Networking and Introductions

7:15-8:30: Panel Discussions

Panel 1: Mobile Apps, the New Norm

Panel 2: Effective Marketing to Millennials: Staying Relevant + Maximizing Engagement

8:30-9:00 pm: Networking and Conclusion


This event is organized by General Assembly

Tue Jan 10, 2017
7:00 PM - 9:00 PM HKT
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Venue
WeWork Wanchai
Venue Address
10/F 33 Lockhart Road, Wanchai Hong Kong
Organizer
META
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