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PAPER + TOAST Business Programs: Knowledge Sharing Session is a half day insightful session where we feature lineup of speakers who are practitioners of the relevant industries.
PAPER + TOAST Business Programs: Knowledge Sharing Session is a half day insightful session where we feature lineup of speakers who are practitioners of the relevant industries.
The aim is to share on the latest tips and tricks on what is being practiced currently that may be applied to your business. At the same time, this will be a great opportunity for you to have a gist of what PAPER + TOAST Business Program is all about.
The aim is to share on the latest tips and tricks on what is being practiced currently that may be applied to your business. At the same time, this will be a great opportunity for you to have a gist of what PAPER + TOAST Business Program is all about.
Topics for this session:
1. Research & Validation:
1. Research & Validation:
- Introduction to Lean User Research
- Forming hypothesis and assumptions on your business model
- Types of validation for business and its purpose
- Research implementation strategy
- Learn how to potentially convert your research to sales
- Introduction to Lean User Research
- Forming hypothesis and assumptions on your business model
- Types of validation for business and its purpose
- Research implementation strategy
- Learn how to potentially convert your research to sales
2. Business Planning & Development:
2. Business Planning & Development:
- Business development in the 21st Century - How technology is shifting the game of the trust economy
- Integrating cutting-edge tech with old-school relationship building
- The rich is in the niche - Identifying the right market segments can make or break the business model
- Low Cost, High Impact tools to turbocharge your business development
3. Digital Marketing:
- Business development in the 21st Century - How technology is shifting the game of the trust economy
- Integrating cutting-edge tech with old-school relationship building
- The rich is in the niche - Identifying the right market segments can make or break the business model
- Low Cost, High Impact tools to turbocharge your business development
3. Digital Marketing:
- Introduction on how to setup your website in the right way
- Get the secret of creating your own website with RM 50 budget
- Getting free traffic online
- Making paid advertising work
- Introduction on how to setup your website in the right way
- Get the secret of creating your own website with RM 50 budget
- Getting free traffic online
- Making paid advertising work
FEATURED GUEST
Julie NG, Kuala Lumpur
FEATURED GUEST
Julie NG, Kuala Lumpur
Julie is the Co-Founder and VP of Business Development for VASE Survey, an online research company in Malaysia who have helped startups, SME's and MNC's to get their market validation before making the important business decision.
Julie is the Co-Founder and VP of Business Development for VASE Survey, an online research company in Malaysia who have helped startups, SME's and MNC's to get their market validation before making the important business decision.
She have been involved in the research world for the past 6 years, starting as a market researched in Hong Kong and deepening her skills into market analysis. She further nurtured her interest in market research by involving in the local startup scene before before launching VASE, a low-cost market research solution that enable anyone to collect survey responses in as fast as 24 hours.
Julie has helped multiple startups and larger corporations such as Digi, GREAT EASTERN, AXA and many more. If you want to find out what is the common practice being done by the industry professionals, this will be a great opportunity for you!
She have been involved in the research world for the past 6 years, starting as a market researched in Hong Kong and deepening her skills into market analysis. She further nurtured her interest in market research by involving in the local startup scene before before launching VASE, a low-cost market research solution that enable anyone to collect survey responses in as fast as 24 hours.
Julie has helped multiple startups and larger corporations such as Digi, GREAT EASTERN, AXA and many more. If you want to find out what is the common practice being done by the industry professionals, this will be a great opportunity for you!
FEATURED GUEST
Maverick Foo, Kuala Lumpur
Maverick is the Founder and Business Development Strategist for BDLabs, a business development consultant company in Malaysia that have served various industries at different stages of businesses.
His approach on business development is always about working smart and getting the effective results. He would turn the business development role into something unconventional through the leverage of the latest tools, apps and technologies available. In another words, he knows how to make business development fun.
FEATURED GUEST
Saiful Amir, Kuala Lumpur
FEATURED GUEST
Saiful Amir, Kuala Lumpur
Saiful is the Founder and CEO of Black Wolf Digital, a digital marketing agency in Malaysia that you will find if you were to google it (enough said).
Saiful is the Founder and CEO of Black Wolf Digital, a digital marketing agency in Malaysia that you will find if you were to google it (enough said).
He have been involved in the digital world for the past 8 years, starting from venturing into the world of app development and deepening his knowledge in coding. He further nurtured his interest in digital marketing by starting multiple tech start-ups before launching Black Wolf Digital.
Saiful has helped multiple startups and larger corporations such as ABBOTT Nutrition, TuneTalk, Packet One (P1), AXIATA Group, Beverly Wilshire Medical Centre, W Group, Watson, Garden International School and many more. If you want to find out what is the common practice being done by the industry professionals, this will be a great opportunity for you!
FEATURED GUEST
James Birchall, Manchester
FEATURED GUEST
James Birchall, Manchester
James is a director at Black Wolf Digital. He has a high proficiency in experimental design, data analysis and statistics which makes him the “go-to-guy” when it comes to performance marketing. He began his marketing journey in ATL and BTL marketing coupled with a strong event based focus. Transitioning to online marketing enabled a 360 vision of the marketing landscape.
He has overseen campaigns involving Manchester United, Maybank, Standard Chartered Bank, Nestlé, McDonalds and many more. James believes in 5 core marketing tenants; Identifying, Understanding and Connecting with your audience, based on a foundation of experiment and data analysis.