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Total training hours: 7.5 Hours | 10.00am to 6.30pm
This workshop is Skills Future Claimable.
Early bird ends 4 Jan 2017, Wednesday.
Receive a Certificate of Completion when you complete the workshop with Sky Digital Agency.
Our workshop will cover the basics of Email Marketing with MailChimp, and help participants understand:
• Key principles in Email Marketing
• What makes Email Marketing work
• What will get people to subscribe to their list
• How they can automate this process
Workshop Overview:
1. Introduction to email marketing
2. Getting started with MailChimp:
• Setting up a free MailChimp account
• Adding and importing subscribers
• Managing subscriber lists
3. Creating your first email campaign with MailChimp
• Working with email templates
• Sending your first email campaign with MailChimp
4. Learn from Case Studies: Good VS Bad email campaigns
5. Useful features in MailChimp
• A/B Testing campaign
• Viewing reports
• Improving your click and open rates
6. Design graphics for your email campaign
• Our trainer will share about FREE easy to use design softwares
7. 5 ways to optimize your email campaigns for better results
8. 7 simple ways to grow your email list
• Merge Tags
• Adding a signup form to your website
• Paid and Pro Features in MailChimp
• Guidelines to Email Marketing (What's spam?)
• Learning from successful email campaigns
9. Final touches and tweaks / Q&A time
1. Introduction to email marketing
2. Getting started with MailChimp
3. Creating your first email campaign with MailChimp
4. Learn from Case Studies: Good VS Bad email campaigns
5. Useful features in MailChimp
6. Design graphics for your email campaign
7. 5 ways to optimize your email campaigns for better results
8. 7 simple ways to grow your email list
9. Final touches and tweaks / Q&A time
What you'll need to bring to class:
• Laptop with Chrome Browser installed
• Laptop charger
• Mouse, Mouse Pad (optional)
• A notebook to take notes
• Pens for note taking
Who is this workshop for?
• Marketing Executives
• Employees in charge of Email Marketing / Email Blast
• Digital Marketing Executives
• Startups and Business Owners
• People who want to build their own email list
Some generous testimonials from our participants:
Charmaine provided relevant examples to explain marketing strategy from various industries.
Good comprehensive coverage on MailChimp and Canva!
- Melisa Leung
Delivery of the workshop topics were clear, with alot of helpful tips given. I will strongly recommend this course to all start-up looking to excel in their business email marketing efforts.
- Mark Su
The course is very enriching & I have benefitted much from the course. Charmaine is very knowledgeable on the subject & very patient in teaching us.
- Tan Soh Tin
About the Trainer
Charmaine, is the Founder and Creative Director of Sky Digital Agency and Chief Learning Officer at The Good Designers.
She founded her very first start up in 2010. Many clients may know her as the Founder of Clee Designs Creative Agency. Due to the increase in products and offerings in the agency, a rebranding effort was made to officially merge the companies together, as Sky Digital Agency in 2015.
Charmaine is passionate about digital marketing, and she is even more passionate about sharing these knowledge with her Clients, and other Business Owners.
Quoting her at one of the workshops:
"There is a reason why we offer workshops at our agency, this is how we differentiate our Clients from their competitors. By training them, so they do not make the mistakes others do on internet and digital marketing.
I hope to change the mindset of Internet and Digital Marketing being expensive. Internet and Digital Marketing is not expensive if you know your products and services inside and out. And there are many FREE tools to help you to grow your business."
Join us to find out how "Good Email Marketing" can be effective for your business and organization!
P.S. Email Marketing can be really effective for fund raising for non-profits! Have you heard about Merge Tags? They're really awesome when you need to email tons of people and yet want to make it personal!
Sky Digital Agency Workshops: www.skydigitalagency.com/workshops
FAQs
1. Who can i contact should i have questions?
You may e-mail us at workshops@skycrm.asia
2. When will i receive my certificate of completion from Sky Digital Agency?
We will be asking for your details at the end of the workshop, and the certificate will be mailed to you within 5 to 7 working days after the workshop.
3. Is there a minimum class size to proceed?
Yes. We require a minimum class size of 4 people to proceed with the class.
In the event that there is insufficient participants, we will provide our participants either a reschedule date for the class or provide a full refund.
4. Where is the venue of the workshop?
Waterloo Centre, 261 Waterloo Street #04-37 Singapore 180261
5. What are my transport options getting to the event?
Nearest MRT Station(s):
Bras Basar (Circle Line) - 2 to 3 mins walk
Bugis (Green Line) - 7 to 10 mins walk
For drivers, parking is available in the building's basement.
Take action today!
Start creating good Email Marketing content for your business, for x3 higher engagement and x2 more conversions on your internet and digital marketing efforts today.
