Certified Agile Marketing Specialist Workshop



The Certified Agile Marketing Specialist™ (CAMS) course is a two-day, entry-level course taught by a Certified Agile Marketing Trainer™ (CAMT). The CAMS course is designed to cover all the basics of Agile as applied to Marketing activities to better align the Marketing department with Agile techniques used by development teams. Applying this iterative approach allows for rapidly discovering which marketing campaigns are most effective and yields the highest results. Attendees are required to pass a brief exam and will leave the course certified! Re-take opportunities are available as well as additional coaching from a Certified Agile Marketing Trainer or Coach.

Agile Marketing is a combination of cutting edge Agile development processes often used in software development as applied to internet marketing strategies to create an iterative approach to marketing and achieving sales results. At Formula Ink, we have helped companies increase their speed to market in development by more than 80% faster than competitors. When we began applying this iterative approach to marketing, we began seeing our clients soar by more than 300% growth in 6 months and more than 780% growth in a year. This course will cover the fundamental practices and specific, actionable steps that lead to massive speed when applied to marketing and massive increase in revenue when applied to business growth.


This course is appropriate for anyone in a marketing role, including managers, project team members, stakeholders, and anyone who wants to understand how to apply Agile to get results beyond just IT and in the Marketing arena. Through an experiential, hands-on learning approach, this course provides foundational education in Agile, including its values, principles, and practices as applied to Marketing. This interactive learning approach will include a variety of exercises, activities, and discussions as well as case studies while providing first hand experience for attendees to learn how to apply Agile to yield rapid results in Marketing.

What you will learn

  • Agile Marketing foundations and core values

  • How Agile is used in Product Development and IT and the transition to use in Marketing

  • Visual collaborative approaches for identifying customer needs

  • Adopting an iterative process applied to Marketing for fast results & sustainable growth

  • Focusing on the customer relationships that carry the most value

  • Organizing your marketing into channels of Filtering, Educating, and Selling

  • Creating the systems and messaging to find and nurture your ideal customers

  • Review of case studies applying these techniques to yield rapid growth

  • Beyond theory into real world application

Content Outline


  • Introductions

  • Agile Mindset

  • Agile Marketing Manifesto Values & Principles

  • Traditional vs. Agile

  • The Great Divide – Division of departments

  • Agile Marketing Philosophy, concepts, terminology

  • Agile Marketing Canvas

  • Review the canvas segments

  • Discuss the value of visual collaboration

  • Personas

  • Overview, Value

  • Activity: Empathy Map

  • User Stories

  • Who, What, & Why

  • Activity: Write User Stories for your ideal customer

  • Message to Market Match

  • Sales Letters

  • Lead Magnets

  • Q&A

  • Retrospective


  • Recap Day 1

  • Agile Mindset

  • Setting teams up for success

  • Agile Marketing Funnels

  • Key Elements to an Agile Marketing Funnel

  • Activity: Build your own Agile Marketing Funnel

  • Estimation

  • Relative Sizing and Release Planning

  • Activity: Estimate your Agile Marketing Funnel elements

  • Tracking Your Progress

  • Task Boards and Visual Flow

  • Monitoring and Tracking your Data

  • Launch, Iterations & Split Testing

  • Discover the value of shorter cycles

  • The importance of Feedback loops | The Showcase

  • Closing

  • Agile Marketing Canvas Gallery Walk

  • Exam (Taken in the class) | Certificate distribution


2 full days (16 hours).


All course participants will Certified Agile Marketing Specialist™ (CAMS) Certification after passing a short certification exam. In addition you will get:

  • One year membership in the Agile Marketing Academy

  • 14 PDUs from PMI (Project Management Institute)

  • PMI-ACP: This course counts as 14 of the 21 contact hours needed to be eligible for the PMI-ACP certification.

Event Timeline
Oct 8 - Oct 9, 2016
[ Sat ] - [ Sun ]
9:00 AM - 6:00 PM SGT
Add to Calendar
PALO IT Innovation Studio
Early Bird $1,749.00
Standard $2,200.00
Venue Address
56B Boat Quay Singapore