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Web Analytics 101 - Bring Your Business To The Next Level With Data-Driven Decision

Description

Sharpen Your Business Decision With Analytics

In a world that is full of E-commerce, Digital Marketing, Big Data and other data-driven startups, we often forget how important it is to visualize our results and delivering them in an easy-to-understand way. In most of the situations, presentation seems to be just a big mesh of information and visuals on PowerPoint.

Web Analytics 101 is an introductory workshop for website analytics. It covers the fundamental knowledge of website analytics and key concepts beyond numbers. During the workshop, you will also learn Business Analysis, KPIs, PDCA cycles and Trend Analysis. After the workshop, you will have a big picture about web analytics and you should be able to differentiate what are the most important metrics for your business to maximize your return with solid data-driven decision.


Who should attend?

  • Digital Marketers

  • Small Business Owner

  • Entrepreneurs

  • Marketing Specialist

  • Web Analyst

  • Anyone who wants to learn how to become a Web Analytics Expert

Topics Cover

  1. What & Why of Web Analytics

  2. Knowing Your Business

  3. Key Performance Indicators (KPIs)

  4. PDCA Cycle

  5. Understanding Trend

Key takeaways

  • Understand the fundamental of web analytics and able to tell why it’s important to the business nowadays.

  • Able to apply PDCA cycle with relevant KPIs to a business context.

  • Able to understand a trend from a set of data.


Event Timeline
Sat Sep 10, 2016
2:00 PM - 5:00 PM MYT
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Venue
SITEC, E-28-1, Jalan Multimedia 7/AG, City Park, i-City 40000 Shah Alam, Selangor, Malaysia
Tickets
Standard 50.00 MYR
Venue Address
SITEC, E-28-1, Jalan Multimedia 7/AG, City Park, i-City 40000 Shah Alam, Selangor, Malaysia Malaysia
Organizer
LEAD - Turning Ideas Into Reality
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