Digital Marketing Insights


Our monthly Digital Marketing [DM] Insights is organized by Lithan Academy, at Red Dot Ventures (Launchpad @ one-north).

Our insights' topics revolved around significance of e-commerce, social media, conventional and contemporary means of digital advertising in Singapore and some shared examples in the region. Jam packed with information and a slight touch of humor, the seminar indulged the audience as well as the panelists/speakers in an enjoyable two way flow of knowledge.

Event Agenda:

6:30pm - Registration and Networking
7:00pm - Opening by Lithan Academy
7:15pm - B2B Marketing in the Digital Age (by Juliet Zhu, MD of ABI Asia Marketing Public Relations Pte Ltd)
7:55pm - How Digital Marketing affects by the Personal Data Protection Act (PDPA) in Singapore? (by Pius Lee, Director of YtK Corporate Advisory Pte Ltd)
8:30pm - Panel Discussion
9:00pm - End of Event / Networking Opportunity

Insights Topics

1) B2B Marketing in the Digital Age

Digital marketing has revolutionized and disrupted consumer marketing, but has shown far less traction in the B2B marketing space. Why is this so? And what are the challenges and opportunities in adopting digital marketing into a B2B business strategy?

Drawing on various case studies, Juliet will be sharing from the experience of a variety of her clients, ranging from multinational companies to local firms – how they have started transitioning to digital, and the challenges, successes and results. She will also be providing tips for SMEs and startups on hands-on, effective and actionable digital marketing strategies and branding tactics to grow lead generation and sales.

Speaker: Juliet Zhu | Managing Director, Asia-Pacific / Global Director of ABI Asia Marketing Public Relations Pte Ltd.

2) How Digital Marketing Affects by the Personal Data Protection Act (PDPA) in Singapore?

Digital marketing (DM) is the promotion of products or brands via one or more forms of electronic media. In doing so, digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn't work.

Whether you realized it or not, the act of "monitoring" can only be achieved by collecting personal data of an individual, about his behavior on the media platform used for DM. For the collection of personal data, you need to comply with the Personal Data Protection Act (PDPA) in Singapore. Failure to comply can land you a hefty fine (up to $1m) and/or even a jail term.

What must you know and do in order to comply with the Act?

Speaker: Pius Lee | Director and partner at YtK Corporate Advisory Pte Ltd (YtK CA)

Event Timeline
Thu Aug 18, 2016
7:00 PM - 10:00 PM SGT
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Red Dot Ventures

On sale until Aug 18, 2016, 6:00:00 PM

Venue Address
Blk 79, Ayer Rajah Crescent, #04-03/04, Singapore 139955 Singapore
Opposite Fusionopolis | next to Timbre+ | Nearest MRT station: One-north
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