Social Media in China
About This Class
China is booming and China is big. What do you need to create a social media plan geared to launch your product or service in China? What are the common tactics and what pitfalls you should be aware of?
In this session, we will begin to understand China's unique social media platforms, address how to grow your social following, and review best practices.
- Discover China's social media landscape
- Introduction to Weibo, WeChat (Weixin) and others (Renren, Kaixin, Douban and more)
- Learn about influencers vs KOLs
- Uncover the myth of KPIs
- Best practices: what works for others may not work for you
Prereqs & Preparation
This class would be beneficial to marketers who are interested in marching into China but is open to all. Come armed to learn.
About the Instructor
Jacky Chiu, Senior Account Manager, PRDA
Jacky Chiu is the Senior Account Manager at PRDA and has managed over 100 social media profiles in the last 3 years. Jacky is an expert in strategic social media planning, Facebook management, and data analysis. Jacky is not an idle follower, but a thought leader.
(This event is organized by General Assembly
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