Introduction to User Experience Design (UX)


About This Class

As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify user experience by giving a practical and simple introduction to UX through exploring some of its core concepts.

This is a field that affects all areas of business—prepare to dip your toes into an ocean of new concepts and ideas that will enlighten your perspective on the human-computer interaction experience.


  • Discover what the field of UX encompasses and how it relates to other disciplines.
  • Learn how to identify different roles within UX and the responsibilities of each.
  • Gain first-hand knowledge of some of the UX tools through practical exercises

About the Instructor

Madhura Chavan, UX Manager, NURUN Hong Kong

Madhura Chavan is a Senior UX Design Manager currently working at NURUN . She has been the service design lead on digital innovation projects in Hong Kong catering to industries like insurance and retail.

She has a Masters in Design Strategy from Institute of Design - IIT Chicago and prior to HK she has lived and worked in India, USA and Singapore leading teams in research and innovation projects.

Her experience includes designing products, services and brand strategy for companies like SC Johnson (USA) and designing user experiences for mobile apps, learning spaces (libraries) and healthcare for the Singapore Government.

She's passionate about human centered design that delights users and creates awesome experiences. She also teaches part-time UX design courses at GA.

(This event is organized by General Assembly

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Event Timeline
Thu Jul 28, 2016
7:00 PM - 9:00 PM HKT
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GA Hong Kong @ Garage 8F
Tickets at HK$325
Venue Address
8F, 33 Des Voeux Road Central Hong Kong Hong Kong