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The New Face of Mobile Friday is Coming to Celebrate 8th Anniversary

Description
Time Flies! It has been 8 years since we launched the first Mobile Friday in July 2008.

8 Years ago we had been always talking about some elementary topics like “What is Mobile Marketing?” and “Mobile Marketing Now, But How?”


Right now, as the technology and media landscape have been rapidly changing, mobile has been evolved into a core and indispensable element in many big ideas like Big Data Analytics, Internet-of-Things (IoT), Social Media Engagement, Omni-channel Marketing, Marketing Automation… etc. Therefore, Mobile Friday has come back as a platform for marketers to know more about and share with each other all of the above exciting topics.


Mobile Friday understands that many big ideas are not just from big players but many startups. The coming season of Mobile Friday will invite speakers from both big companies and small startups to make it a really comprehensive platform for marketers to master the digital marketing trend, NOW and FUTURE.


Agenda:

3:00 pm – 3:30 pm Registration with tea reception
3:30 pm – 3:45 pm Welcome speech – The New Face of Mobile Friday

(Mr. Keith Lee, Mobile Friday)
3:45 pm – 4:15 pm Topic: Retail 4.0 – What’s next for Retailers?
(Mr. Ricky Chu, Chairman, Hong Kong Retail Technology Industry Association)
4:15 pm – 4:45 pm Topic: “Omni-channel isn’t just a strategy, it’s about survival”
– How to execute omni-channel customer engagement for your business
(Mr. Keith Cheung, IBM Commerce Unit Manager, IBM Hong Kong/China)
4:45 pm – 5:15 pm Topic: Benchmarking the success of Key Opinion Leaders (KOL) Marketing (Mr. Edwin Wong, Engagement Director, Advwhere)
5:15 pm – 6:00 pm Networking

About the Organizer:

Mobile Friday

We are a group of mobile marketing specialists who have been working in this field for several years.


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Event Timeline
Fri Jul 8, 2016
3:00 PM - 6:00 PM HKT
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Venue
Centre de Vin
Tickets
Free
Venue Address
9/F, Hung To Centre, 94-96 How Ming Street, Kwun Tong, Kowloon, Hong Kong Hong Kong
Organizer
META
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