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HK Analytics Community @ KPMG

Description

A Hong Kong Analytics Community Event


About HK Analytics Community

Hong Kong Analytics Community was founded in May 2015 by a small group of experienced analytics professionals in Hong Kong. We want to create a community where analytics professionals from different backgrounds and different industrial can come together to share ideas and inspire each other on how to use analytics in business. Sign up to receive the latest event news!


Why Attend?

Businesses now have more engagement with customers than ever before through multiple channels. Marketers are facing challenges among the whole marketing funnel including branding, targeting.

This Hong Kong Analytics Community event will bring together 4 industry leaders in marketing analytics and social media. In a series of short presentations, they will share their stories around what works and what doesn't in the new digital world, to answer questions like how to set approprioate metrics for your digital media? Does social enagement reflect your business success? How to integretae omni-channel to you marketing strategy and visualize the result?

We look forward to meeting you there.


Speakers

Bryan Wang, Head of Measurement at Facebook Greater China Region

Facebook for Business provides the latest news, tips & best practices to help you meet your business goals. Visit www.facebook.com/business for more info.Over a billion people use Facebook to connect and share the things they care about. Whether you’re just getting started with Facebook for your business, or you're ready to optimize your Facebook presence to meet specific goals, we're here to help.

Joanna Vonfelkerzam, Regional Director Of Audience & Measurement Solutions at Starcom

With 18 years of marketing and market research experience, Joanna has been with Starcom and Mediavest for 15 years, first in North America and for the past 9 years in Asia Pacific. Leading audience and measurement for APAC, she had designed region’s largest human understanding and communications research programs, creating data-led and insights rich solutions that inspire and guide brands on how to connect with people through more meaningful value exchanges.

Donald Chan, Adviser to Circles.Life and Board Member of Pierfront Capital

Donald has a track record of conceptualising, raising capital and building new platforms. Previously, he was the Chief Operating Officer of Clifford Capital, a specialist finance company focused on providing project and structured asset-backed senior debt to assist Singapore-based companies in the infrastructure, logistics and energy sectors to expand overseas. The company is owned by Temasek, DBS, Standard Chartered, SMBC, Prudential and Manulife and with the support of the Singapore government, its debts are rated AAA by S&P and Moody’s. Donald conceptualised and raised funding for Clifford Capital, and later joined the company as part of the founding and senior management team that led the growth to the current staff strength of 27 with a loan and investment portfolio of over US$800m.


About the Organizer:

Hong Kong Analytics Community
Hong Kong Analytics Community was founded in May 2015 by a small group of experienced analytics professionals in Hong Kong. We want to create a community where analytics professionals from different backgrounds and different industrial can come together to share ideas and inspire each other on how to use analytics in business.


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Event Timeline
Thu Jul 7, 2016
7:00 PM - 9:00 PM HKT
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Venue
KPMG
Tickets
Free
Venue Address
23rd Floor, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong Hong Kong
Organizer
META
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