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SE Learning Session: Bringing Your Product to the Market @ Kuching

Description

WANT TO CREATE AN AGILE SOCIAL ENTERPRISE?


MaGIC Social Entrepreneurship (SE) will be hosting a Social Enterprise Learning Session on 'Bring Your Product to the Market' at the Technology College Sarawak, Kuching on October 15, 2016.


Bring Your Product to the Market describes the fundamental blocks of a market penetration/introduction strategy which links external and internal enterprise factors that covers the following:

  • The different route-to-market strategies to introduce the social enterprise's product/service to the commercial market
  • The fundamental marketing strategies that include product/service positioning, pricing and promotional tactics
  • The different techniques and methodologies in validating product & market fit to determine industry's catchable value
Key takeaways from the session include:
  • Able to understand the different consideration parts of a go-to-market setrategy and iterate the product market fit exercise
  • Able to determine what is the market size, value and 'catchable' percentage of the market based on market and product fit
  • Able to integrate product/service validation with market validation as part of the larger product/service life cycle iteration process

The Social Enterprise (SE) Learning Session is a series of technical training sessions to help aspiring and early stage social entrepreneurs develop specific technical skills and acumen to multiply their social enterprise's impact and performance. These sessions are also designed to connect social entrepreneurs and instil among them a mindset of continuous improvement and learning.


Come join us in the special Learning Session:

Saturday, 15 October 2016 | 9.00am - 3.30pm | iCube Innovation


Seats are limited! For more information reach out to: roslin@mymagic.my or liyana@mymagic.my

See you soon!

From the team at #MaGICSE

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Event Timeline
Sat Oct 15, 2016
9:00 AM - 3:30 PM MYT
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Venue
Tickets
Regular 20.00 MYR
Venue Address
Lot 459, Block 14, Jalan Sultan Tengah, Petra Jaya, 93050 Kuching, SARAWAK, Malaysia Malaysia Malaysia
Organizer
Malaysian Global Innovation & Creativity Centre
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