Call to action! It’s time to put your product and team to the test. Business Development is a crucial element to startups to ensure the products you have developed hold strong in the markets. You will need to know how and where to focus your efforts, monitor growth, measure progress indicators, and take action on burning platforms. Join this workshop to gain exposure to management tools, sales and marketing strategies and tap on business development essentials.

Key Learnings

1. Know-how to define, measure and communicate the performance of a startup in financial and non-financial terms.
2. Understanding of how to identify best approaches to generate high profits and drive growth.
3. Learning of how to execute effective tailored sales strategies to increase sales revenue and reduce relative costs.

Target Audience

Founders, startups, entrepreneurs, techies and generally anyone looking to understand key facets of business development. No prior knowledge needed.

Speaker(s) Description

Christoffer Erichsen is the Co-Founder of Scope Group, Co-Founder of Impact HUB KL, and Founder of Human Inc. Needless to say, he is widely accomplished in the Business Development field and truly understands the entrepreneurship ecosystem. Chris is a noted international keynote speaker and often takes on training/advisory roles for organizations with social good aims. Further attesting to his expertise, he is a GrowthWheel Certified Business Advisor & Master Trainer.

Raiyo Nariman is currently the MD and a Partner in Mercatus Ventures, a Malaysian-based early stage investment and venture advisory firm, which invests in, and then takes a hands-on role to develop regional ventures. He is also a Partner in Serendipity Ventures, a Hong Kong-based boutique venture management firm, where he personally invests in early stage ventures and takes them to market.

Maverick Foo is Co-Founder of KICKSTART by night, Talent Development Consultant, organising workshops and conferences by day, and full-time single dad in between, Maverick is pretty much a renegade. An ex-monk who’s always first to ask “why not?”, Mav enjoys hacking the way things are done, and pretty much happy with the success rate of 50% (coz sometimes mom is right after all...). When it comes to business, give him a million bucks and he’ll most probably get a new set of gadgets, drive home an Audi R8 and reload his Starbucks card. But give him little to nothing, and see how he starts switching on the little PC (android-run) between his ears. Challenge ACCEPTED!

Helpful Reads

1. 16 Startup Metrics
2. What Does That “Business Guy” Do At Your Startup Anyway?
3. 10 Marketing Lessons for Early-Stage Tech Startups
4. The Startup Business Development Handbook

Brief Agenda

Day 1

14:00 Business Development essentials

16:00 Tea and prayer break

16:30 - More on Business Development

Day 2

14:00 Pitch Perfect

16.00: Tea and prayer break

16.30: Learning reflection and Feedback

17:00: End

Important Reminder

1. Bring along your own laptop for optimal learning.
2. Meals provided.
3. Dress smart but remain casual.