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Applying A/B Testing to Grow Your Business [Training]

Description

- T H E T R A I N I N G -

A/B testing, also known as split testing, is a crucial part of the design process. You need to know how people will react to a potential change to your product or service. This course will cover the steps to creating effective A/B tests that will give you measurable results.


- C O U R S E O U T L I N E -

  • Introduction to A/B testing - what does it actually mean and why it’s so important

  • Choosing and characterizing metrics

  • Designing an experiment

  • Analyzing results


- T H E T R A I N E R -

Kuo Lumpur - Regional Performance Marketing, Senior Executive at Grab

Kuo leads User Acquisition & Retention for Grab. Maximizing digital mobile performance through testing & optimising towards business objectives is his forte.He likes to say that he "eats acquisition for breakfast, retention for lunch and optimization for dinner".


Tickets:

Early Bird (until Apr 20th): RM 45

Regular Ticket: RM 60

*tickets are non-refundable


Bonus: Excited to start your crowdfunding campaign planning?! Get 75% off your ticket if you are one of the first 5 people to Tweet or post on Facebook about this workshop! Click here to start the sharing!!

Event Timeline
Updates
  • The event description was updated. Diff 2016-04-17 14:03:08
Sat Apr 23, 2016
10:30 AM - 1:30 PM MYT
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Venue
Makespace
Tickets
Early Bird (until April 16th) 45.00 MYR
Regular Ticket 60.00 MYR
Venue Address
LG16, Quill City Mall. 1018, Jalan Sultan Ismail, Kuala Lumpur 50250 Malaysia
Organizer
Growth Hacking Asia Events & Workshops!
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