Applying A/B Testing to Grow Your Business [Training]
- T H E T R A I N I N G -
A/B testing, also known as split testing, is a crucial part of the design process. You need to know how people will react to a potential change to your product or service. This course will cover the steps to creating effective A/B tests that will give you measurable results.
- C O U R S E O U T L I N E -
Introduction to A/B testing - what does it actually mean and why it’s so important
Choosing and characterizing metrics
Designing an experiment
- T H E T R A I N E R -
Kuo leads User Acquisition & Retention for Grab. Maximizing digital mobile performance through testing & optimising towards business objectives is his forte.He likes to say that he "eats acquisition for breakfast, retention for lunch and optimization for dinner".
Early Bird (until Apr 20th): RM 45
Regular Ticket: RM 60
*tickets are non-refundable
Bonus: Excited to start your crowdfunding campaign planning?! Get 75% off your ticket if you are one of the first 5 people to Tweet or post on Facebook about this workshop! Click here to start the sharing!!
- The event description was updated. Diff 2016-04-17 14:03:08
10:30 AM - 1:30 PM MYT
Early Bird (until April 16th) 45.00 MYR Regular Ticket 60.00 MYR
- Venue Address
- LG16, Quill City Mall. 1018, Jalan Sultan Ismail, Kuala Lumpur 50250 Malaysia