Demystifying Google Analytics
Reaching audiences online is key to any business. But how do you know where your audience is coming from, how they have discovered your site and how much (or little) they are engaging with your content?
Google Analytics is a powerful web analytics tool that can help you understand these audience metrics, plus provide detailed insights to help guide your content and site strategy. It sounds complicated, but anyone who can use the internet can start using Google Analytics in minutes.
At this session, we'll get to understand the basics of the programme, how to set it up, and get some live hands- on experience in Website Analytics.
Please bring your laptops.
Trehaus members: please use discount code to avail your tickets at $40.
This session will be led by Chloe Sasson, Business Integration Lead, Google. She has over 15 years of experience in Media Sales, Operations and Marketing within Publisher side. Having started work as a freelance music journalist, she has since worked as Publicist and A&R/Label Manager at an Independent Record Label and Web Producer at MySpace, during the early rise of Social Media.
Starting at Google in March 2008, she recently moved to the Singapore team where she heads Business relations with WPP within the Direct Sales team. Previous to this, she was the Head of Display Activation (AU) and the Sales Manager within the FMCG team at Google, working with clients and their agencies such as Coca Cola, P&G, McDonalds and Pizza Hut on Search and Digital Strategy.
7:00 PM - 8:30 PM SGT
- Venue Address
- Trehaus Cowork - 442 Orchard Road, . #03-01 Claymore Connect,. Singapore 238879 Singapore
MRT: Orchard MRT Station (NS22/TE14) - 5 min walk Bus: Bus stop no. 091697 Buses: 36, 77, 105, 106, 111, 123, 132, 174, 174e, 502, 502A Taxi: Located at Level 1 (Facing Claymore Road) Parking: Orchard Hotel (Season parking available)
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