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Mastering the Essentials of Data-Driven Marketing

Description
Mastering the Essentials of Data-Driven Marketing

Now that so many marketing channels can be measured for their specific impact on a company's bottom line, CMOs have an opportunity to connect their departments' efforts directly to revenue results, and better discover and demonstrate which channels and campaigns are working to reach a company's goals. Planning, executing, and reporting the results can also be backed up with concrete numbers to support them now.


What is the best way to create, monitor, and communicate these plans and results to your CEO and CFO? How can you avoid getting lost in the data and stay focused on what is important? What is the best way to determine which online channels will work best for your company, and see if you achieve your desired results? What is the mix of marketing tools and resources you will need in order to successfully execute your digital marketing strategy? Is it possible to do it all with limited staff and budget?

Spend an hour with Heardable to master the basics of data-driven marketing and find easy ways to track your digital marketing efforts and results.
Event Timeline
Thu Feb 18, 2016
11:00 AM - 12:00 PM SGT
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Venue
50 Scotts Road, WPP Building Emerald Room Level 1
Tickets
Standard $18.00
Free
Venue Address
50 Scotts Road, Level 1, Emerald Room Singapore
Directions
Near to Newton MRT
Organizer
Heardable: Inside Digital Marketing
52 Followers
Attendees
15 / 20