Growth Hacking Singapore: Content to Conversion - How To Use Content Marketing To Build Your Business [Training]


- T H E T R A I N I N G -

Content marketing has become a "must-have" component in how brands execute their marketing strategy, especially in digital. It is far more than creating a few blog posts and articles.

Great, strategic content can amplify your efforts across PR to SEO; attracting attention, driving traffic and ultimately, leading to conversion.

- C O U R S E O U T L I N E -

During this content to conversion workshop you will learn how to use content marketing to build your business. There will be hands-on exercises so you can start applying what you're learning right away.

You will learn how to:

  • Own your content - how to tell the story of your brand

  • Make this content useful and inspirational to your audience

  • Tailor content to the appropriate marketing channel

  • Tap into techniques and tools to garner traffic

  • Create a common metric across your acquisition and engagement effors

  • And you will ceate an actual content calendar during the workshop!

- T H E T R A I N E R -

Sheena Cheong - Account Manager at Text100 Global Communications

Sheena is an all-rounded and dynamic communications specialist! As an integrated communications specialist at Text100, she has developed and executed content marketing strategies, communication plans and branding activities for a range of corporate, institutional and consumer brands across Southeast Asia. She has a proven track record in building effective, long-term relationships with clients.


Early Bird (until Feb 17th): $35

Regular Ticket: $50

We also want to give a shoutout to our awesome sponsors AdEspresso! To keep up with the latest in Social Media Marketing make sure to sign up for their AdEspresso University!

Event Timeline
Tue Feb 23, 2016
7:00 PM - 9:00 PM SGT
Add to Calendar
ACE Ideation Centre
Early Bird (until Feb 17th) $35.00
Regular Ticket $50.00
Venue Address
Jtc LaunchPad @ one-north, Blk 79 #01-13 . The green building opposite one-north MRT Singapore
Growth Hacking Asia Events & Workshops!