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Growth Hacking Singapore: Content to Conversion - How To Use Content Marketing To Build Your Business [Training]

Description

- T H E T R A I N I N G -


Content marketing has become a "must-have" component in how brands execute their marketing strategy, especially in digital. It is far more than creating a few blog posts and articles.

Great, strategic content can amplify your efforts across PR to SEO; attracting attention, driving traffic and ultimately, leading to conversion.



- C O U R S E O U T L I N E -

During this content to conversion workshop you will learn how to use content marketing to build your business. There will be hands-on exercises so you can start applying what you're learning right away.

You will learn how to:

  • Own your content - how to tell the story of your brand

  • Make this content useful and inspirational to your audience

  • Tailor content to the appropriate marketing channel

  • Tap into techniques and tools to garner traffic

  • Create a common metric across your acquisition and engagement effors

  • And you will ceate an actual content calendar during the workshop!

- T H E T R A I N E R -


Sheena Cheong - Account Manager at Text100 Global Communications


Sheena is an all-rounded and dynamic communications specialist! As an integrated communications specialist at Text100, she has developed and executed content marketing strategies, communication plans and branding activities for a range of corporate, institutional and consumer brands across Southeast Asia. She has a proven track record in building effective, long-term relationships with clients.


Tickets:

Early Bird (until Feb 17th): $35

Regular Ticket: $50


We also want to give a shoutout to our awesome sponsors AdEspresso! To keep up with the latest in Social Media Marketing make sure to sign up for their AdEspresso University!

Tue Feb 23, 2016
7:00 PM - 9:00 PM SGT
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Venue
ACE Ideation Centre
Tickets
Early Bird (until Feb 17th) SOLD OUT $35.00
Regular Ticket SOLD OUT $50.00
Venue Address
Jtc LaunchPad @ one-north, Blk 79 #01-13 . The green building opposite one-north MRT Singapore
Organizer
Growth Hacking Asia Events & Workshops!
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