MaGIC Academy: Post Mortem of a Venture Backed Startup
Background InformationLessons Learned from the rise and fall of @Sonar
For those unfamiliar, Sonar Media Inc. was a mobile app created to help make the world a friendlier place. The mobile app buzzed in your pocket when friends were near and ushered in a new wave of “Ambient Social Networking” companies. Downloaded by millions of people all over the world, Sonar was promoted by Apple and Google in 100+ countries, won numerous awards such as runner-up at TechCrunch Disrupt and Ad:Tech Best Mobile Startup, raised nearly $2,000,000 from prominent angels and VCs, and was featured on more than 300 publications including the New York Times, CNN, CNBC, TechCrunch, and TIME.
And yet, it failed.
He did lots of things right and lots of things wrong at Sonar. In this workshop, he will do his best to share a few of our lessons learned.
- 5.45pm - Registration
- 6.00am - Talk Starts
- 7.20pm - Break
- 7.40pm - Talk resumes
6:00 PM - 8:00 PM MYT
- Venue Address
- Maybank Innovation Centre, Level 4, Tower 1, Etiqa Twins 11, Jalan Pinang, 50450 KL Malaysia