MaGIC Academy: Post Mortem of a Venture Backed Startup


Background Information

Lessons Learned from the rise and fall of @Sonar

For those unfamiliar, Sonar Media Inc. was a mobile app created to help make the world a friendlier place. The mobile app buzzed in your pocket when friends were near and ushered in a new wave of “Ambient Social Networking” companies. Downloaded by millions of people all over the world, Sonar was promoted by Apple and Google in 100+ countries, won numerous awards such as runner-up at TechCrunch Disrupt and Ad:Tech Best Mobile Startup, raised nearly $2,000,000 from prominent angels and VCs, and was featured on more than 300 publications including the New York Times, CNN, CNBC, TechCrunch, and TIME.

And yet, it failed.

He did lots of things right and lots of things wrong at Sonar. In this workshop, he will do his best to share a few of our lessons learned.

  • 5.45pm - Registration
  • 6.00am - Talk Starts
  • 7.20pm - Break
  • 7.40pm - Talk resumes

About the Speaker

Brett Martin is Brooklyn-based entrepreneur and investor. He most recently co-founded Charge.vc, an early stage angel fund, and @GetSwitch, the easiest way for passive job seekers to find their next job on their mobile phones. Previously, Brett co-founded @Sonar, a popular mobile app that leveraged social networks to connect people in the real world. Before that, Brett built K2 Media Labs, a New York-based seed stage mobile incubator, launched Vice Magazine's web presence, VBS.tv, and worked on Wall Street as a senior equity research associate at Thomas Weisel Partners. He graduated from Dartmouth College.
Event Timeline
Wed Dec 16, 2015
6:00 PM - 8:00 PM MYT
Add to Calendar
Free Ticket
Venue Address
Maybank Innovation Centre, Level 4, Tower 1, Etiqa Twins 11, Jalan Pinang, 50450 KL Malaysia
Malaysian Global Innovation & Creativity Centre