Search Engine Marketing (SEM) vs Search Engine Optimization (SEO)
In this era of information technology, digital marketing has now become a very effective marketing tool. More companies and organisations are now adopting digital marketing in their marketing plans and budgets.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
The event will cover topics such as
- Introduction to SEM and SEO
- What is on page and off page SEO?
- Tips and Tricks for SEO
- How Google Adword works?
- Meta Tags
- and more
Jerrick Yeoh - A Google Adwords Qualified Individual
Jerrick has great experience in running Google Adwords, Google Analytics, SEO, FB Marketing, Email Marketing, as well as Online Marketing Workshops and Events. He is currently working for Exabytes.
10:00 AM - 12:00 PM MYT
- Audio Visual Hall, The One Academy Penang
- Venue Address
- 33, Jalan Anson, Pulau Pinang Malaysia