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Do you want to make a career out of making videos? Are you the next YouTube star?


Produced by the team that brought you the YouTube FanFest, and featuring leading YouTube stars Alfie Deyes and Marcus Butler, the Digital Matters University is an interactive half-day workshop designed to educate budding content creators in the art of producing and marketing quality online videos.


The unique programme is driven by industry specialists and will include sessions on production, story telling, marketing and “making it”.


Note: Only people serious about making videos should attend. Space is limited, please register to confirm your place (the seat allocation is on a first-come first-served basis).


Programme (subject to change)

2.00 - Welcome to Digital Matters University

2.15 - Telling a story - How to create content

What you will learn: How to make videos that people want to watch. You will learn from professional video makers who will teach you how to make high quality online videos like a pro.

Speaker: Luke Hyams, Head of International Content, Maker Studios

2.45 - Building your career as a creator

What you will learn: How you become a content creator and build a career. You will hear tips and advice from those who have helped shape the careers of some of the biggest YouTube stars.

Speaker: Claire Collins Maysh, Manager of Alfie Deyes and Marcus Butler

3.15 - Break

3.30 - Becoming a Mobile Lifestyle Mogul

3.30 - Becoming a Mobile Lifestyle Mogul

What you will learn: With the vast number of already successful lifestyle creators, from the beauty gurus like Michelle Phan, to the fashion icons like Karlie Kloss, how do you stand out from the crowd? Learn best practices from the brightest and most recognised within the creator space.

What you will learn: With the vast number of already successful lifestyle creators, from the beauty gurus like Michelle Phan, to the fashion icons like Karlie Kloss, how do you stand out from the crowd? Learn best practices from the brightest and most recognised within the creator space.

Speaker: Bing Chen, Co-Founder and Chief Creative Officer, Victorious

4.00 - Making it with Alfie and Marcus (interview)

What you will learn: How #Malfie developed their careers and what it’s like to be a YouTuber. You will learn more about how Alfie and Marcus make their videos, what gets them inspired and how they developed their career.

Speakers: Alfie Deyes and Marcus Butler

4.45 - End


The Digital Matters University is held at:

The Digital Matters University is held at the Ngee Ann Auditorium (basement) at: