3 Darts by Patrick Song
Evolving, adapting, improving and innovating... are actions strongly related with the decision-making skill that we, as humans, possess and make use of, when encountering ideas, values or actions, that have transcended through time to become the norm and/or having to leave behind old methods, concepts or paradigms.
In this event, creative director Patrick Song, who has vast experience in various big names in the creative industry, will share with us some of the decisions he has taken during unique and extraordinary situations the different agencies he has been with have faced in their respective fields, which have triggered new or modified behaviors, practices or solutions.
Patrick Song graduated from U.S.A., the Savannah College of Art and Design with a Master Degree in Advertising and Design. He worked as a Strategy Creative Director with more than 20 years experience.
5 years Multinational Creative Advertising Agency experience in Singapore and 16 years in China, agency served include: IVU by Fruit, Publicis, DDB, Saatchi & Saatchi, Batey Design, BBDO and Grey.