MaGIC Academy: Engaging Developers & Users Through Events (No Registration Required. Just Show Up!)

About the Speaker:

Sandra Persing

Sandra Persing is Senior Events Manager at Mozilla for all things developer relations. This includes working with the Games, VR, and Product Platform groups. She also serves as Evangelist for the Women Who Code: Seattle, and has successfully created the first sold out women in tech careers conference in Seattle in 2015. Her current mission is to teach others how to leverage events as part of every entrepreneur's’ agile marketing plan. Sandra holds an MBA in Management Consulting from Cornell University, BA from Wellesley College, and brings 10+ years in international sales, business development and entrepreneurship to the program having worked with a diverse range of companies such as HarperCollins, Mandarin Oriental Hotel Group and AT&T.


Events are growing as the effective way to engage with clients and community, face to face. A blog post that is viewed 10,000 times does not create meaningful connections with users. Are you beyond the customer discovery stage and developing a plan on engaging your customers and users? In this immersive hands-on course for advanced-stage startups and entrepreneurs, we will form teams to work through taking a product market fit strategy into engaging with real customers in a controlled environment. Understand the value of including event management skills in your toolkit. Learn to effectively participate in industry events and to calculate how investing in this unique and growing customer engagement channel accelerates your business development cycle.

Key Takeways:
  • Learn the critical success factors to event management
  • Create an actual event management plan for your business
  • Work within a team to execute an event participation strategy
  • Participate in the final presentation with audience feedback
  • Product Market Fit Testing
  • Real Customer Engagement
  • Marketing Plan for Developer Events
  • Focus on targeting the tech community
  • Learning from events focused on developer relations, examples of technical trade shows

Pre - Requisite & Planning:

  • Go to market strategy in business development cycle

  • Profile Survey: Screen for appropriate stage in business cycle + team formation

  • Prepping for 1st Class: Materials to be emailed beforehand

Event Schedule:

This event is divided into 30 participants each for 2 different batches.

Batch 1 :

Session 1 : 19 October 2015, 10am-4pm

Session 2 : 20 October 2015, 10am-4pm

Session 3 : 23 October 2015, 10am-4pm

Batch 2 :

Session 1 : 21 October 2015, 10am-4pm

Session 2 : 22 October 2015, 10am-4pm

Session 3 : 23 October 2015, 10am-4pm


19-21 October 2015:
  • 10 am - 12 pm : Workshop
  • 12 pm - 1 pm : Lunch
  • 1 pm - 4 pm : Workshop
23 October 2015:
  • 10 am - 12 pm : Workshop
  • 12.30 pm - 2.30 pm : Prayer Break/ Lunch
  • 2.30 pm - 4 pm : Workshop
  • Title was changed to "MaGIC Academy: Engaging Developers & Users Through Events (No Registration Required. Just Show Up!)". Diff 2015-10-19 12:48:34
More updates
Oct 19 - Oct 23, 2015
[ Mon ] - [ Fri ]
10:00 AM - 4:00 PM MYT
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Ticket for 19,20,23 October 2015 RM50.00
Ticket for 21,22,23 October 2015 RM50.00
Tickets for 19,20.23 October 2015
Ticket for 21,22,23 October 2015

On sale until Oct 23, 2015, 7:00:00 AM

Venue Address
MaGIC, Block 3730 Persiaran APEC, 63000 Cyberjaya. Malaysia
Malaysian Global Innovation & Creativity Centre