Full Circle: Business Game Night #2
Empathy Map: Who are you Buying In?
Empathy Map is a complete guide to crawling inside your customers' head. Sounds creepy? Nope, it's a necessity.
Business owners, our question to you...
1. How well do you know your customers?
2. Why empathy mapping?
It is knowing how it feels to worry about salespeople taking advantage of you and likewise you wouldn't want to annoy your prospects by being salesy. The key here is what YOU KNOW, which leads to HOW you are serving them in what they need.
Our goal is to help attendees profile and identify the gaps that bridges them to their customers. It helps business owners consider how other people are thinking, feeling, doing, seeing, and hearing as they engaged with your product.
Here's what you can expect to take away at the end of the night:
1. Identify and profile your ideal customers
2. Understand what influences their buying decisions & the context you want to explore
3. Have fun, network and learn together!
Our Guest Facilitator this month will be Product-Life Cycle expert, William Ho from Geek Translator.
William is the founder of Geek Translator, a boutique consulting firm based in Singapore. He has more than 10 years of experience, mostly in consulting and analytic.
William has strong background in Strategy Planning, Marketing Analytic, Customer Lifecycle Management, Portfolio Management and Data Analytic. He was the Consulting & Analytics Director at VISA, managing and delivering projects, supporting more than 120+ countries in the APCEMEA region. William was also part of the Strategy & Operations Consulting Team in Deloitte Consulting SEA.
William graduated with MBA from Hult International Business School, majored in Computing from NUS.
Come join us in our net-storming session.
We have serious fun doing serious work!
Early-bird & Group (2 pax or more) discount: S$20, till 24 October, 2015
General Admission after 24 October: S$25
(Include 1 drink/ beer and finger food)