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Growth Hacking Malaysia Workshop: Facebook Advertising Deep-Dive

Description

Workshop Description:

Facebook advertising has become incredibly powerful and is often being underestimated or not used efficiently enough by entrepreneurs. It is perfectly suited to generate leads, sales and retarget website visitors and existing customers. Thanks to the ability to set up extremely highly targeted campaigns with high ROIs, Facebook Ads should be high on the list of preferred acquisition and retention channels for startups.


Content:

In this session, we will briefly cover how to set up a landing page to direct Facebook Ads to, before we deep dive into the following topics and conduct multiple hands on exercises:


Ad Management

  • Buying Channels
  • Campaign Structure
  • Ads Manager and Power Editor


Advertising Objectives

  • Ad Types based on business objectives


Targeting Options

  • Facebook Exchange
  • Core Audiences
  • Custom Audiences
  • Lookalike Audiences


Optimization Techniques

  • A/B Testing


Metrics and Reporting

  • Ad Reports
  • Direct Response Measurement
  • Audience Insights


Speaker:

Anna Rehermann - Founder of Growth Hacking Asia
Event Timeline
Thu Oct 1, 2015
6:30 PM - 9:30 PM MYT
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Venue
Makespace
Tickets
Early Bird (until Sep 24th) 35.00 MYR
Venue Address
Makespace, LG16, Quill City Mall, 1018 Jalan Sultan Ismail, Kuala Lumpur, 50250 Malaysia
Organizer
Growth Hacking Asia Events & Workshops!
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