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Weaving Sense Into Brands: Marketing for Experience

An introduction to sensory marketing
Description

“A great workshop to learn the importance and complexity of sensory cues in human experience” - Managing Director, Shanghai


OVERVIEW

In this workshop you will learn the science of the senses and its application to experience design, sensory marketing and brand innovation.


WHO SHOULD ATTEND?

Anyone interested in understanding the science of the senses and using sensory marketing to build more engaging brand experiences.



COURSE OUTLINE

  • The science of the senses & perception
  • Synaesthesia, metaphor & sensory integration
  • Exploring and measuring sensory experience
  • Evaluating customer experience through the senses
  • Creating a sensory signature for your brand
  • Using sensory marketing to tell your brand story

PARTICIPANT OUTCOMES
On completion participants will:

  1. understand the individual and holistic roles of the different human senses
  2. have tools for evaluating the role of the senses in customer experience
  3. be able to create a unique sensory signature for their brand

Event Timeline
Fri Oct 9, 2015
9:30 AM - 5:00 PM SGT
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Venue
Hotel Re! @ Pearls Hill
Tickets
Standard $1,200.00
Early bird $900.00

On sale until Oct 2, 2015, 5:00:00 PM

Venue Address
Hotel Re! @ Pearls Hill, 175A Chin Swee Road Singapore
Organizer
Neil Gains
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